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Every travel manager knows the truth: no two travelers are the same. The frequent business traveler who books her own trips does not need the same guidance as the first-time flyer. The regional traveler who lives in the OBT does not need the same coaching as the executive who books through an assistant. The traveler with a strong compliance record does not need the same reminder as the one who has been drifting off-program.
Tripkicks Catalyst was built around this reality.
Personalization is a pillar of Catalyst.
Personalized Guidance - one of the four pillars of Catalyst - delivers the right message to each traveler, based on their behavioral history, the context of their current trip, and how they have responded to guidance before. Two travelers can look at the same screen at the same moment and see completely different messages, because their profiles and their behavior are different.
The Smart Prioritization Engine scores every traveler individually across two dimensions: their behavioral history and what is happening with this specific trip. That score determines what each traveler sees and when.
This is what makes a program self-improving.
When the message fits the traveler, they act on it. When it does not, they ignore everything - and the program stalls. Catalyst makes personalization the default, not the exception. And because everything is measured by whether the program actually improved, the system learns which messages are working for which traveler types, and adjusts accordingly.
A travel manager sets the strategy. Catalyst runs it.
Personalized guidance is not a new idea. What is new is a platform that delivers it at scale, across every traveler and every stage of every trip.
Read the full article on LinkedIn: https://www.linkedin.com/pulse/your-travelers-arent-all-same-person-jeff-berk-pyn7e/
