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Tripkicks has launched Catalyst, a new platform designed to guide traveler decisions throughout their trip, drawing from corporate travel data and behavioral science.
Catalyst presents information and guidance to travelers that is most likely to drive them to behavior that meets company goals. It begins with pre-trip guidance on preferred suppliers and policies, prompts travelers to make optimal decisions when booking, and informs them of what went well and what needs improving after a trip.
The platform integrates with major online booking tools as well as Slack, Teams, and email. What is communicated is adjusted based on the behaviors of individual travelers and overall company travelers. First-time travelers get more messaging around education and orientation. Travelers who repeatedly violate policy get escalating guidance. Catalyst also determines when communicating data - such as preferred supplier adoption - will strengthen a guidance method, and holds it back when it will not.
Travel managers use Catalyst for analysis of traveler behavior against program goals and guidance on where the biggest improvement opportunities lie.
"Companies get proven approaches that work from day one, with clear measurement that makes it easy to demonstrate program value to stakeholders," Tripkicks CEO Jeff Berk said in a statement. "The system sees where the program is slipping and works to drive behavior change with specific travelers to close that gap."
Read the full article on BTN: https://www.businesstravelnews.com/Management/Tripkicks-Launches-Behavior-Focused-Catalyst-Platform
