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Tripkicks has launched Catalyst, which creates self-improving corporate travel programs by analyzing, influencing, and improving traveler behavior and program performance. Catalyst incorporates behavioral science to use messaging that is most likely to drive travelers to the right behaviors - including knowing how best to phrase guidance and when to bring in supporting data.
For example, if a traveler is about to book a non-preferred hotel in a city where a company's compliance is above 90 percent, mentioning that can apply the appropriate peer pressure to motivate the traveler to shift to a preferred hotel.
Catalyst also analyzes travelers' transactional history and travel patterns to personalize communication. First-time travelers get hand-holding communications that road warriors will not receive. Habitual policy violators get escalating guidance to change their behavior. When behavior begins to change, Catalyst communicates positive reinforcement.
Beyond point-of-sale communication, Catalyst has integrations with Slack, Teams, email, and SMS so it can reach travelers wherever they are throughout their journey. Travel managers can weight goals and priorities to ensure communication focuses on their top priorities.
Read the full article on BTN: https://www.businesstravelnews.com/BTN-Next/Features/Tripkicks-Broadens-Communication-Capabilities-with-Catalyst-Launch
